||About The Author:
August Bullock is an attorney and former law professor who has been
involved in the subliminal controversy since the late 1970s. He is
an experienced professional speaker who has appeared on many radio
and television shows across the country. The author of a controversial
"underground" textbook entitled, The Secret Sales Pitch:
An Overview of Subliminal Advertising (2004), he often teaches seminars
to members of the advertising community explaining how to use subliminal
techniques. He is the creator of Subliminal Sex T-shirts , which
endow the wearer with mysterious powers and became the best selling
item in Macy's department stores.
August Bullock is available for interviews nationwide by arrangement
and via telephone or satellite. He is also available as a last-minute
guest. For more information please contact:
Omni Publicity And Public Relations Group
||The next time you turn on your satellite
Sci-Fi channel, you might ponder whether you are watching the Twilight
Zone -- or part of it.
According to attorney August Bullock, subliminally flashed advertisements
are sometimes inserted between the regular commercials and the shows.
The subliminal ads are ordinary ads, promoting everyday items like
cleaning products, computers, and eczema cream. Whats unusual
about them is that they only appear for a fraction of a second -
far too fast to be seen consciously.
Bullock is the author of The Secret Sales Pitch: An Overview of
Subliminal Advertising (ISBN No.0-9742640-0-8), an underground
textbook which argues that subliminals have long been used in media.
The flashed subliminal ads were discovered by a reader who had taped
the Sci-Fi shows and was editing out the commercials for future
In the 1950s, an advertising psychologist named James Vicary claimed
movie goers headed to the refreshment stand in droves after being
subliminally exposed to the commands Hungry? Eat Popcorn
and Drink Coca Cola. Although he was later discredited,
the controversy over subliminal advertising persists to the present
day. In a study published in the Journal of Applied Social Psychology
in 2002, high school students were subliminally exposed to pictures
of a Coca-Cola® can and the word thirsty while watching
an episode of the television show The Simpsons. The students reported
feeling almost twice as thirsty as members of a control group, although
they had no idea fleeting images were embedded in the program.
Flashed subliminal ads were used openly in the fifties, until a
public uproar caused the networks to vow never to employ them. They
were later banned by the FCC. Bullock speculates the Satellite companies
might feel the FCC regulations dont apply to them because
their broadcasting systems are private. Specific examples of the
flash frames and a DVD of the shows are available at his website
at SubliminalSex.com. (Click on Sci-Fi Subliminals.)