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| Contact:
Joe Ullrich 813-624-7767 joeullrich@omnipublicity.com |
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For Immediate Release | |||
| October 10, 2004 | |||||
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Are Subliminal Messages Finding
Their Way Into Political Ads And Media Commentary?
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Rush Limbaugh Thinks So!
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About The Author: August Bullock is an attorney and former law professor who has been involved in the subliminal controversy since the late 1970s. He is an experienced professional speaker who has appeared on many radio and television shows across the country. The author of a controversial "underground" textbook entitled, The Secret Sales Pitch: An Overview of Subliminal Advertising (2004), he often teaches seminars to members of the advertising community explaining how to use subliminal techniques. He is the creator of Subliminal Sex T-shirts ™, which endow the wearer with mysterious powers and became the best selling item in Macy's department stores. Availability: August Bullock is available for interviews nationwide by arrangement
and via telephone or satellite. He is also available as a last-minute
guest. For more information please contact: |
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San Jose, CA October 10, 2004 -- “Intentional
or not, the NBC ‘ILIE’ and USA Today’s ‘RAGE’
images are two classic examples of subliminal messaging” says
August Bullock, author and leading expert on subliminal messaging.
“Subliminal messaging has many forms, but they all have one goal”
continues Bullock. “And that is to influence the subconscious
mind without the conscious mind realizing it.” With this being
the case, it becomes vividly clear why the images that appeared on
NBC and in USA Today are coming under increasing scrutiny.
During a guest introduction by Tom Brokaw on Monday night’s (Oct. 4, 2004) NBC Nightly News a tight frame of President Bush dominated the background for twenty seconds. For sixteen of those seconds the letters "I L I E" appeared next to President’s face. The letters originated from the word "FAMILIES" which was imprinted on the backdrop behind the President. An NBC NEWS spokeswoman dismissing the incident had this to say “to see a hidden message in this is just plain silly.” On his Tuesday (Oct. 5, 2004) radio show Rush Limbaugh commented on the footage and said: “Now, I'm looking at it, and if somebody didn't say 'I lie' to me, I wouldn't notice it. But somebody obviously did....” Just one day after Rush dissected the NBC footage, another subliminal
message emerged on an image. On Wednesday (Oct. 6, 2004) USA Today
ran a story about President Bush’s speech in Wilkes-Barre,
Pennsylvania with a photo of the president standing at the lectern.
Once again it was a tight frame. The letters “R A G E”
appeared behind the President. “Although both cases could be dismissed as a coincidence, there is no refuting that subliminal messaging in ads has become part of the political landscape” says Bullock. “One only has to look to the 2000 campaign where the word ‘RATS’ was embedded into a political TV commercial that ran on hundreds of televisions stations and cable outlets across the county.” Bullock is an attorney who presents the evidence of subliminal messaging in advertising in his new book as though he were addressing a jury. He has spent a life time researching and collecting ambiguous advertisements with hidden subliminal messages. In his new book “The Secret Sales Pitch” ( ISBN 0-9742640-0-8 2004 Norwich Publishers), August combines over thirty-five years of study with stunning examples of subliminal messages surreptitiously incorporated into advertisements. The ads have appeared in mainstream media such as: Glamour Magazine, The New Yorker, the cover of People Magazine and on National Network and cable TV to name just a small few.
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