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Omni Publicity And Public Relations Group
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THE BEST SELLER CAMPAIGN
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All The Tools You'll Need To Get Your
Author Publicity & Book Marketing Up And Running!
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A Little Bit About Us Omni
Publicity And Public Relations Group is a full service publicity
and PR company that works almost exclusively with authors,
publishers and non profit groups. We are media veterans with
deep roots in mainstream advertising, publicity and PR. We
bring to the table a life time of invaluable experience and
talent. Weve got the media contacts and the unique talents
that can and will move your campaign forward!
What Makes Us Different Its
not just what we do that differentiates us, but it's how we
do it that truly distinguishes Omni Publicity And Public Relations
Group from all others! We bring to you from our mainstream
roots key components of your author publicity and book marketing
plan often overlooked by most publicity companies. One of
which we call Message Continuity.
Message Continuity
To be successful you must have Message Continuity
incorporated in your campaign. Your book cover and the words
within are the starting point and foundation from which your
message is built. It must be unique to you and effectively
communicated in one single succinct statement that resonates
with your readers and the media. Your message needs to be
carried throughout your entire author publicity and book marketing
campaign in the form of the printed word, sound bites and
in your graphic images.
Big profitable advertisers have been doing
this successfully for decades. You see the same message on
TV, in print and hear it on the radio - one single succinct
message (Message Continuity) enticing the target audience
to buy. Now you can have the same valuable principals that
have consistently been so effective for major advertisers
working for you!
THE BEST SELLER CAMPAIGN
It has been proven time and time again that
books backed by a strong marketing plan climb the best seller
list, and strong author publicity and book marketing plans
always include a single succinct message (Message Continuity)
communicated through all marketing materials and supported
by an effective publicity campaign.
Omni Publicity And Public Relations Group
has developed a comprehensive author publicity and book marketing
program designed to effectively carry your message throughout
your entire campaign, driving your book to the top of the
charts!
We work very closely with authors developing
their Message Continuity. After thorough research into
your book, its subject and extensive conversations with you,
we will shape a compelling message so it is newsworthy and
appealing to both the media and the audience you're targeting.
Your message will be woven into every fabric of your author
publicity and book promotion campaign - from your book cover
to your business card to your radio and TV sound bites!
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Sound interesting? Give
us a call @ 813-944-3024
or send an email
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All The Tools You Need
To Get Your Book Promotion And Author Publicity Up And Running
Smoothly!
This is what THE BEST SELLER CAMPAIGN includes:
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Business
Cards
Promote yourself and your literary masterpiece to everyone
you meet every single day! Business cards are the starting
place for any new business venture. Your book cover can be the
backdrop for your new very eye-catching business cards. Theyll
be beautifully printed in four colors on a classic matte finish
(glossy finish is available) stock.
Letterhead
Book reviewers, book acquisition managers and whomever else
you may be trying to communicate with all look at
the professionalism of your presentation first. It can
mean the difference between success and failure! Give yourself
the competitive edge with professionally designed letterhead
printed in four colors on classic cotton stock paper.
Vertical Postcards
Professionally designed full-sized four-color postcards make
a huge impact. An eye-catching postcard quickly gains the
attention of the reader. A bold colorful postcard will
get read!
Customized Press Kit
It is a fact - a professional Press Kit will get noticed
and reviewed before one prepared by an amateur will. Book
review editors receive hundreds of books a week. Talk show
hosts are also inundated with books. Without a professional
Press Kit your book will get lost in the soup! You need a
professional looking Press Kit to stand out from the crowd.
If book reviews and media interviews are part of your book
marketing plan, a professional Press Kit is a must! Your
professional book requires a professional look.
Professional graphic design companies charge
thousands of dollars just to design a press kit! That
doesnt include printing it! Because we specialize in
the publishing industry we can design and print your
press kit for much less.
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attention grabbing, customized Press Kit will effectively
communicate your message in words and reflect your image in
graphics. It will serve as your "promotional signature!"
This is an area where your Message Continuity will take
anchor. All the essential press kit materials are included! |
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Portfolio
Folder
Get noticed with an impressive custom designed Portfolio
Folder which will hold up to fifty promotional sheets! It
is printed in four colors on a glossy stock. Theres also
a die-cut pocket to hold your business card on the inside flap
and deep, reinforced pockets. The Portfolio Folder is designed
to fit comfortably into most mail envelopes.
Biography Page
Show producers and editors are curious about the lives of
the authors who write the books. Your biography can not only
enhance the interest in your book, but can also mean the difference
between an interview and/or editorial or not.
Book Synopsis Page
Decision makers are inundated with books from various genres
and authors. The correct approach is essential! A short, yet
strong and concise book synopsis conveying your books story
will more times than not be read and improve your opportunity
for an interview and/or editorial.
(Additional
and Optional Pages Can Be Purchased At The Discounted Package
Prices)
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Direct
Mail Campaign
Direct mail is by far the most cost effective vehicle to reach
buyers and decision makers! We can help you get your book and
promotional materials into the hands of the people than can
positively affect your book sales! |
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Book Reviews
Book reviews sell books - period! A favorable book
review from a reputable source will help all aspects of your
author publicity and book promotion. It will also get
your book off the shelf, through the check out counter and
in front of the eyes of your readers. Our proprietary
list of the top newspapers, magazines and online review editors
will make the review process much easier. Plus well
include helpful hints that will help you get your book reviewed!
Independent Bookstores Sales
Contacting the book buyers at the large big box retailers
such as Barnes & Noble and Books-A-Million is a time-consuming
task that often yields little or no results. However we can
put you in direct connect with the book buyers in the largest
independent retail book stores in the country!
Library Marketing
Libraries spent over $1,600,000,000.00 ($1.6 billion) dollars
on books last year (2003) alone! And their acquisition
budgets get bigger every year. The libraries in the US represent
one of the largest book purchasing groups on the planet.
Marketing to libraries should be an aggregate in your overall
campaign. We have a list of the largest libraries in the most
populated markets in the country. Central, main and branch
libraries in cities such as: New York, NY; San Francisco,
CA; Los Angeles, CA; Houston TX; Dallas-Ft. Worth,
TX ; Philadelphia, PA; Boston, MA; Washington,
DC; Chicago, IL; Detroit, MI; Atlanta, GA; and
Miami-Ft. Lauderdale-Hollywood, FL.
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Press
Release Creation
Radio and TV show producers and print editors take less than
10 seconds to decide whether or not your story is worth pursuing.
Our attention-grabbing press releases have resulted in major
radio and TV interviews for our authors, as well as placement
in major newspapers.
Online and Off-line Press Release Distribution
Your press release will be distributed online and off-line
to a potential of over 50,000 media contacts including
newspaper editors, magazine editors, independent writers,
TV and radio show producers and Internet webmasters. It
will also appear in the search results on the major search
engines. Our online and off-line press release distribution
will:
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Help drive
your book sales
Aid in getting interviews for you on television and radio
Generate articles about you and your book in print
Increase your online and off-line visibility
Establish your credibility as an expert or authority
in your field |
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National
Talk Radio and TV Campaign
Join the elite group of successful authors such as: |
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Richard Bolles
- What Color is Your Parachute? (Twenty thousand people
buy the book each month)
Dr. Earl Mindell - Vitamin Bible (15,000,000 copies sold)
Tom Peters- In Search of Excellence
Jack Canfield & Mark Victor Hansen - Chicken Soup
for the Soul (Franchise valued at over $80,000,000)
Ken Blanchard & Spencer Johnson - One Minute Manager
(Sold more than 17 million copies worldwide)
Bill OReilly - Who's Looking Out For You? (Over
100,000 copies sold) |
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What
all of these notable authors have in common is they all got
their start with interviews on radio talk shows! We can do
the same for you! Omni Publicity And Public Relations
Group has media contacts at top radio talk shows and TV shows
and can get you placed on many of the shows across the country.
Media Training
What do you say when youre on the air? Presentation
is one of the key elements of a publicity campaign. Message
Continuity is a must! A prepared, well-trained guest
can make the difference between a successful campaign and a
flop. Our professional media trainer will teach you how
to deal with nerves, how to take control of the interview, help
you develop your sound bites and sell your book. Youll
be totally prepared for your radio and TV interviews!
Custom Website
Websites are a must for your book marketing! An online
presence is no longer an option. Your website is a strategic,
integral element of your book marketing plan and sales efforts.
It is also an extension of your book. Your Message Continuity
must integrate seamlessly into your website and exude the
look and feel of your literary masterpiece. Your
customized website will include:
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Home Page
Authors Biography Page
Book Synopsis Page
First Chapter (or selected excerpts)
In The News (press releases and news articles)
Personal Appearances
Links
Contact Page |
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Website Optimization Including Keywords
Having a great website is a start, but you need to get
it in front of your readers! All things being equal 81%
of your potential readers and customers will use a search
engines to locate your website. Only because we specialize
in author publicity and book promotion we can make this special
offer. Well research your subject thoroughly. We already
know how your readers are searching for you and what strategic
elements need to be embedded in your website so your customers
can find you! Our experienced team of search engine optimizers
(SEO) will analyze your market and recommend the right keywords
and phrases that will make your site search engine
friendly and help you get indexed on the major search
engines!
Website Submission
Now that your site is polished and looking good, its
time to roll it out. Our professional team will submit
your site to 40 of the most popular search engines! Normally
it can take up to four months for a search engine to index
a website. However, we have an initiative that helps accelerate
the process.
Online Marketing
There are quite a few online marketing programs - but which
ones are right for you and your book? Well share
with you the inside secrets to getting qualified buyers to
your website!
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The entire investment
for The Best Seller Campaign which includes:
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500 Business Cards - Promote yourself and your new book
to everyone you meet every single day! |
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500 Sheets of Letterhead - professionally designed letterhead
printed in four-colors on classic cotton stock paper. |
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500 Vertical Post Cards - An eye-catching postcard
that will quickly gains the attention of the reader. |
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250 Customized Press Kits including Portfolio Folder, Biography
Page, and a Book Synopsis Page. |
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Book Reviews List - Over 100 contacts (includes names, address,
email and web-site address) of book review editors at major
newspapers, magazines and online review editors. |
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Library Marketing List - 500 central, main and branch libraries
in the most populated markets in the domestic US. |
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Independent Bookstores - A list of 250 large independent
bookstores in major markets across the USA. |
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Press Release Creation - Grabbing headlines that garner
interviews on top Radio and TV Stations. |
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Online and Off-line Press Release Distribution -
Distributed online and off-line to a potential
of over 50,000 media contacts. |
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National Talk Radio and TV Campaign - 10 interviews on top
Radio and TV shows across the country. |
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Media Training - The secrets to being a great guest and
getting the most out of every single interview. |
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Custom Website - Customized eight (8) page site that
will tell your story and help sell your book. |
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Website Hosting advice - We'll
guide you through the maze and help you find the most effective
plan for you. |
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Website Optimization including Keywords - Get your
new custom website found on the search engines. |
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Website Submission - Your new website will be submitted
to 40 of the most popular search engines. |
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Online Marketing Tips -We'll make recommendations as to
the right online program for you and your book! |
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This Limited Time Offer
Is Just $5995.00!
(shipping not included)
Don't Delay - Give Us A Call Today
@ 813-944-3024 or Send An Email
The Best Seller Campaign is easily
worth more than twice this price! Professional graphic
design companies charge thousands of dollars just to design
a press kit - and that does not include the cost to
print it! Professional custom designed websites start
at $2500.00! Most publicity companies charge over $3000.00
just for a few radio interviews! We know -we've spoken
with hundreds of authors. If you were to purchase all the
elements of The Best Seller Campaign individually you
could easily spend well over $10,000.00 dollars! It
is only because we specialize in the publishing industry
that we can make this limited time offer available to you!
- We Guarantee Our Work -
Quite simply, Omni Publicity and Public Relations
Group guarantees you will be satisfied with the results of
our efforts or there is no charge to you ---.period!
Unlike most publicity and PR companies, we're
paid on a project and performance basis rather than a monthly
retainer. Consequently, you are kept involved in your author
publicity and book promotion campaign at every turn and juncture.
Every project within your campaign will have a schedule with
"check-off stages." The project must meet with your
approval before the next phase of the campaign can be initiated.
You'll be able to monitor the progress and success of your
author publicity and book promotion campaign on a weekly and
sometimes daily basis.
Act Now And Get A Free Bonus!
If you are one of the three
authors we accept and you place your order before the end
of this month well give you a free bonus! You will
receive:
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- An
additional 250 Biography Pages
- An additional 250 Book Synopsis Pages |
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All professionally-designed
and printed in four-colors. If that is not enough well
also include:
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- An additional
500 Postcards
- An additional 500 Business Cards |
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That brings the total
up to 1000 business Cards and 1000 Postcards!
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Still not convinced? OK,
well add an online press kit to your website!
Get your press kit out to the media instantly and cost
effectively. More and more editors and show producers are
requesting online press kits. Your online press kit will
save you costly printing and postage expenses.
Absolutely Free!
But You Must Act Now!!!
Due to the size and scope
of work involved in this promotional offer, were limited
to the number of authors with whom we can work.
Get on the path to the best seller list
today! Pick up the phone and give us a call right now @ 813-944-3024
or send us an
email.
Like the concept but the package is just
not quite right for you? Give us a call and let us design
a custom campaign specifically for you that fits your needs
perfectly!
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©
2004 Omni Publicity And Public Relations Group
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