Dear Joe,

Thank you for all of your help. My book has spread around the world. It has reached Asia, Japan, South America, and all throughout North America. I recommend your services to any one looking for serious results. Please give my email address to any one looking for a reference.

Sincerely,
Bobby Mitchall
Author Of-
The Whole Truth
Answers To Every New Believer's Questions

Joe,
I just wanted to drop you a line and express my sincere appreciation for the great job you did on our PR project. You are a consummate professional! The attention to detail you apply and your creativity is what sets you and your company apart from the competitors. Your PR knowledge and expertise was instrumental in shaping our campaign.


Sincerely,
David Plunkett
Product Manager
Basic Research


To Whom It May Concern:

I would like to wholeheartedly recommend Joe Ullrich to any author who needs media promotion for a book or a cause. I have known Mr. Ullrich for two years and can say without reservation that he is one of the most professional people I have met in the promotions business. Not only is he exceptionally talented and understands the media business very well, he also has much personal integrity, which is a quality that regrettably is in short supply in the media in general and in the promotions business in particular. Joe is a tireless professional, sending out press releases on a moment’s notice and always trying to grab a media opportunity.

If you have a book to promote or a cause that needs publicity, Joe’s your man!

Sincerely,
Sabrina Freeman, Ph.D.
Author of Science for Sale in the Autism Wars
www.skfbooks.com

Omni Publicity And Public Relations Group

THE BEST SELLER CAMPAIGN

All The Tools You'll Need To Get Your Author Publicity & Book Marketing Up And Running!

A Little Bit About Us — Omni Publicity And Public Relations Group is a full service publicity and PR company that works almost exclusively with authors, publishers and non profit groups. We are media veterans with deep roots in mainstream advertising, publicity and PR. We bring to the table a life time of invaluable experience and talent. We’ve got the media contacts and the unique talents that can and will move your campaign forward!

What Makes Us Different — It’s not just what we do that differentiates us, but it's how we do it that truly distinguishes Omni Publicity And Public Relations Group from all others! We bring to you from our mainstream roots key components of your author publicity and book marketing plan often overlooked by most publicity companies. One of which we call Message Continuity™.

Message Continuity™

To be successful you must have Message Continuity™ incorporated in your campaign. Your book cover and the words within are the starting point and foundation from which your message is built. It must be unique to you and effectively communicated in one single succinct statement that resonates with your readers and the media. Your message needs to be carried throughout your entire author publicity and book marketing campaign in the form of the printed word, sound bites and in your graphic images.

Big profitable advertisers have been doing this successfully for decades. You see the same message on TV, in print and hear it on the radio - one single succinct message (Message Continuity™) enticing the target audience to buy. Now you can have the same valuable principals that have consistently been so effective for major advertisers working for you!

THE BEST SELLER CAMPAIGN

It has been proven time and time again that books backed by a strong marketing plan climb the best seller list, and strong author publicity and book marketing plans always include a single succinct message (Message Continuity™) communicated through all marketing materials and supported by an effective publicity campaign.

Omni Publicity And Public Relations Group has developed a comprehensive author publicity and book marketing program designed to effectively carry your message throughout your entire campaign, driving your book to the top of the charts!

We work very closely with authors developing their Message Continuity™. After thorough research into your book, its subject and extensive conversations with you, we will shape a compelling message so it is newsworthy and appealing to both the media and the audience you're targeting. Your message will be woven into every fabric of your author publicity and book promotion campaign - from your book cover to your business card to your radio and TV sound bites!

 

Sound interesting? Give us a call @ 813-944-3024
or send an email

All The Tools You Need To Get Your Book Promotion And Author Publicity Up And Running Smoothly!

This is what THE BEST SELLER CAMPAIGN includes:

Business Cards
Promote yourself and your literary masterpiece to everyone you meet every single day! Business cards are the starting place for any new business venture. Your book cover can be the backdrop for your new very eye-catching business cards. They’ll be beautifully printed in four colors on a classic matte finish (glossy finish is available) stock.

Letterhead
Book reviewers, book acquisition managers and whomever else you may be trying to communicate with all look at the professionalism of your presentation first. It can mean the difference between success and failure! Give yourself the competitive edge with professionally designed letterhead printed in four colors on classic cotton stock paper.

Vertical Postcards
Professionally designed full-sized four-color postcards make a huge impact. An eye-catching postcard quickly gains the attention of the reader. A bold colorful postcard will get read!

Customized Press Kit
It is a fact - a professional Press Kit will get noticed and reviewed before one prepared by an amateur will. Book review editors receive hundreds of books a week. Talk show hosts are also inundated with books. Without a professional Press Kit your book will get lost in the soup! You need a professional looking Press Kit to stand out from the crowd. If book reviews and media interviews are part of your book marketing plan, a professional Press Kit is a must! Your professional book requires a professional look.

Professional graphic design companies charge thousands of dollars just to design a press kit! That doesn’t include printing it! Because we specialize in the publishing industry we can design and print your press kit for much less.

Your attention grabbing, customized Press Kit will effectively communicate your message in words and reflect your image in graphics. It will serve as your "promotional signature!" This is an area where your Message Continuity™ will take anchor. All the essential press kit materials are included!
Portfolio Folder
Get noticed with an impressive custom designed Portfolio Folder which will hold up to fifty promotional sheets! It is printed in four colors on a glossy stock. There’s also a die-cut pocket to hold your business card on the inside flap and deep, reinforced pockets. The Portfolio Folder is designed to fit comfortably into most mail envelopes.

Biography Page
Show producers and editors are curious about the lives of the authors who write the books. Your biography can not only enhance the interest in your book, but can also mean the difference between an interview and/or editorial or not.

Book Synopsis Page
Decision makers are inundated with books from various genres and authors. The correct approach is essential! A short, yet strong and concise book synopsis conveying your books story will more times than not be read and improve your opportunity for an interview and/or editorial.

(Additional and Optional Pages Can Be Purchased At The Discounted Package Prices)

Direct Mail Campaign
Direct mail is by far the most cost effective vehicle to reach buyers and decision makers! We can help you get your book and promotional materials into the hands of the people than can positively affect your book sales!

Book Reviews
Book reviews sell books - period! A favorable book review from a reputable source will help all aspects of your author publicity and book promotion. It will also get your book off the shelf, through the check out counter and in front of the eyes of your readers. Our proprietary list of the top newspapers, magazines and online review editors will make the review process much easier. Plus we’ll include helpful hints that will help you get your book reviewed!

Independent Bookstores Sales
Contacting the book buyers at the large big box retailers such as Barnes & Noble and Books-A-Million is a time-consuming task that often yields little or no results. However we can put you in direct connect with the book buyers in the largest independent retail book stores in the country!

Library Marketing
Libraries spent over $1,600,000,000.00 ($1.6 billion) dollars on books last year (2003) alone! And their acquisition budgets get bigger every year. The libraries in the US represent one of the largest book purchasing groups on the planet. Marketing to libraries should be an aggregate in your overall campaign. We have a list of the largest libraries in the most populated markets in the country. Central, main and branch libraries in cities such as: New York, NY; San Francisco, CA; Los Angeles, CA; Houston TX; Dallas-Ft. Worth, TX ; Philadelphia, PA; Boston, MA; Washington, DC; Chicago, IL; Detroit, MI; Atlanta, GA; and Miami-Ft. Lauderdale-Hollywood, FL.

Press Release Creation
Radio and TV show producers and print editors take less than 10 seconds to decide whether or not your story is worth pursuing. Our attention-grabbing press releases have resulted in major radio and TV interviews for our authors, as well as placement in major newspapers.

Online and Off-line Press Release Distribution
Your press release will be distributed online and off-line to a potential of over 50,000 media contacts including newspaper editors, magazine editors, independent writers, TV and radio show producers and Internet webmasters. It will also appear in the search results on the major search engines. Our online and off-line press release distribution will:

– Help drive your book sales
– Aid in getting interviews for you on television and radio
– Generate articles about you and your book in print
– Increase your online and off-line visibility
– Establish your credibility as an expert or authority in your field
National Talk Radio and TV Campaign
Join the elite group of successful authors such as:
Richard Bolles - What Color is Your Parachute? (Twenty thousand people buy the book each month)
Dr. Earl Mindell - Vitamin Bible (15,000,000 copies sold)
Tom Peters- In Search of Excellence
Jack Canfield & Mark Victor Hansen - Chicken Soup for the Soul (Franchise valued at over $80,000,000)
Ken Blanchard & Spencer Johnson - One Minute Manager (Sold more than 17 million copies worldwide)
Bill O’Reilly - Who's Looking Out For You? (Over 100,000 copies sold)
What all of these notable authors have in common is they all got their start with interviews on radio talk shows! We can do the same for you! Omni Publicity And Public Relations Group has media contacts at top radio talk shows and TV shows and can get you placed on many of the shows across the country.

Media Training
What do you say when you’re on the air? Presentation is one of the key elements of a publicity campaign. Message Continuity™ is a must! A prepared, well-trained guest can make the difference between a successful campaign and a flop. Our professional media trainer will teach you how to deal with nerves, how to take control of the interview, help you develop your sound bites and sell your book. You’ll be totally prepared for your radio and TV interviews!

Custom Website
Websites are a must for your book marketing! An online presence is no longer an option. Your website is a strategic, integral element of your book marketing plan and sales efforts. It is also an extension of your book. Your Message Continuity™ must integrate seamlessly into your website and exude the “look and feel” of your literary masterpiece. Your customized website will include:


– Home Page
– Author’s Biography Page
– Book Synopsis Page
– First Chapter (or selected excerpts)
– In The News (press releases and news articles)
– Personal Appearances
– Links
– Contact Page

Website Optimization Including Keywords
Having a great website is a start, but you need to get it in front of your readers! All things being equal 81% of your potential readers and customers will use a search engines to locate your website. Only because we specialize in author publicity and book promotion we can make this special offer. We’ll research your subject thoroughly. We already know how your readers are searching for you and what strategic elements need to be embedded in your website so your customers can find you! Our experienced team of search engine optimizers (SEO) will analyze your market and recommend the right keywords and phrases that will make your site “search engine friendly” and help you get indexed on the major search engines!

Website Submission
Now that your site is polished and looking good, it’s time to roll it out. Our professional team will submit your site to 40 of the most popular search engines! Normally it can take up to four months for a search engine to index a website. However, we have an initiative that helps accelerate the process.

Online Marketing
There are quite a few online marketing programs - but which ones are right for you and your book? We’ll share with you the inside secrets to getting qualified buyers to your website!

The entire investment for The Best Seller Campaign which includes:
- 500 Business Cards - Promote yourself and your new book to everyone you meet every single day!
- 500 Sheets of Letterhead - professionally designed letterhead printed in four-colors on classic cotton stock paper.
- 500 Vertical Post Cards - An eye-catching postcard that will quickly gains the attention of the reader.
- 250 Customized Press Kits including Portfolio Folder, Biography Page, and a Book Synopsis Page.
- Book Reviews List - Over 100 contacts (includes names, address, email and web-site address) of book review editors at major newspapers, magazines and online review editors.
- Library Marketing List - 500 central, main and branch libraries in the most populated markets in the domestic US.
- Independent Bookstores - A list of 250 large independent bookstores in major markets across the USA.
- Press Release Creation - Grabbing headlines that garner interviews on top Radio and TV Stations.
- Online and Off-line Press Release Distribution - Distributed online and off-line to a potential of over 50,000 media contacts.
- National Talk Radio and TV Campaign - 10 interviews on top Radio and TV shows across the country.
- Media Training - The secrets to being a great guest and getting the most out of every single interview.
- Custom Website - Customized eight (8) page site that will tell your story and help sell your book.
- Website Hosting advice - We'll guide you through the maze and help you find the most effective plan for you.
- Website Optimization including Keywords - Get your new custom website found on the search engines.
- Website Submission - Your new website will be submitted to 40 of the most popular search engines.
- Online Marketing Tips -We'll make recommendations as to the right online program for you and your book!

This Limited Time Offer
Is Just $5995.00!
(shipping not included)

Don't Delay - Give Us A Call Today
@ 813-944-3024 or Send An Email

The Best Seller Campaign is easily worth more than twice this price! Professional graphic design companies charge thousands of dollars just to design a press kit - and that does not include the cost to print it! Professional custom designed websites start at $2500.00! Most publicity companies charge over $3000.00 just for a few radio interviews! We know -we've spoken with hundreds of authors. If you were to purchase all the elements of The Best Seller Campaign individually you could easily spend well over $10,000.00 dollars! It is only because we specialize in the publishing industry that we can make this limited time offer available to you!

- We Guarantee Our Work -

Quite simply, Omni Publicity and Public Relations Group guarantees you will be satisfied with the results of our efforts or there is no charge to you ---.period!

Unlike most publicity and PR companies, we're paid on a project and performance basis rather than a monthly retainer. Consequently, you are kept involved in your author publicity and book promotion campaign at every turn and juncture. Every project within your campaign will have a schedule with "check-off stages." The project must meet with your approval before the next phase of the campaign can be initiated. You'll be able to monitor the progress and success of your author publicity and book promotion campaign on a weekly and sometimes daily basis.

Act Now And Get A Free Bonus!

If you are one of the three authors we accept and you place your order before the end of this month we’ll give you a free bonus! You will receive:

- An additional 250 Biography Pages
- An additional 250 Book Synopsis Pages

All professionally-designed and printed in four-colors. If that is not enough we’ll also include:

- An additional 500 Postcards
- An additional 500 Business Cards
That brings the total up to 1000 business Cards and 1000 Postcards!

Still not convinced? OK, we’ll add an online press kit to your website! Get your press kit out to the media instantly and cost effectively. More and more editors and show producers are requesting online press kits. Your online press kit will save you costly printing and postage expenses.

Absolutely Free!

But You Must Act Now!!!

Due to the size and scope of work involved in this promotional offer, we’re limited to the number of authors with whom we can work.

Get on the path to the best seller list today! Pick up the phone and give us a call right now @ 813-944-3024 or send us an email.

Like the concept but the package is just not quite right for you? Give us a call and let us design a custom campaign specifically for you that fits your needs perfectly!

877-227-2601 ~ email
© 2004 Omni Publicity And Public Relations Group
Our Partnership
Agreement With You!
Our concept of "partnership" is much deeper than the diluted buzz word that it has become. We believe it is a relationship characterized by mutual cooperation and responsibility, that drives the success of your author publicity and book promotion campaigns. That said, we will work very closely with you on a daily basis- keeping you apprised of our accomplishments on your campaign and making doubly sure your investment has been well placed.
Our Guarantee
To You!

We are committed to delivering to you the best quality publicity campaign possible. Our Goal will be accomplished by tasking our vast knowledge, creativity and tapping our extensive resources. Additionally we understand the degree of a author publicity campaign success is measured in results. Therefore Omni publicity And Public Relations Group is willing to put its money where its mouth is. Quite simply, Omni Publicity and Public Relations Group guarantees you will be satisfied with the results of our efforts or there is no charge to you --- period!

Unlike most publicity and PR companies, we're paid on a project and performance basis rather than a monthly retainer. Consequently, you are kept involved in your author publicity and book marketing campaign at every turn and juncture. Every project within your campaign will have a schedule with "check-off stages." The project must meet with your approval before the next phase of the campaign can be initiated. You'll be able to monitor the progress and success of your author publicity and book marketing campaign on a daily basis.